1.       Name: Susmi Biswas

2.       Email Id: susmibiswashaldia@gmail.com

3.       Highest Qualification (PG onwards):

·         MBA (Finance, Marketing) from EIILM under Vidyasagar University in the year of 2015.

·         PhD Scholar (Reg, no: PhD/Management/Mgnt070/2019) in Management Science under the Department of Management and Business Administration, West Bengal University of Technology. Submit thesis by August ,2025.

4.       Field of specialization:

·         Marketing management

5.       Subject Teaching:

·         Finance, Marketing, Accounting

6.       Work Experiences (10 Years):

a)      Teaching Experience:

Asst. Prof. in General Management: Haldia Institute of Management (MAKAUT) Sept 2015 – currently working

b)      Research Experience:

7 years

7.       Current research activities:

·         Currently working on Thesis Writing

·         I am in the process of writing a marketing book.

·         I am currently working on several research papers, including topics related to IoT, marketing, and customer satisfaction.

8.      Publication (best of five):

Article

·         Bhattacharya Dr. Sourabh, Gangopadhyay Dr. Sourav, Majumder Dr. Jayeeta, and Biswas Susmi, (2022),OTT features, Customer Satisfaction and Customer Loyalty: A Study in West Bengal, India, Neuroquantology, (Scopus Indexed Journal, 2022), ISSN 1303-5150 , Volume 20, Issue 11, September 2022, (6399-6417) DOI: 10.14704/NQ.2022.20.11.NQ66640.

·         Majumder Dr. Jayeeta, Gangopadhyay Dr. Sourav, Biswas Susmi, (2020), A Cross Sectional Study On Knowledge Of Cyber Security Among Urban And Semi Urban College Goers Of East Midnapore District, International Journal of Scientific & Technology Research, (Scopus coverage years: from 2018 to 2020, https://www.scopus.com/sourceid/21100894501), (ISSN 2277-8616), Volume 9, Issue 02, February 2020, (4601-4605). 

·         Bhattacharya Dr. Sourabh, Biswas Susmi, Gangopadhyay Dr. Sourav and Majumder Dr. Jayeeta, (2020), Global branding: A literature review, International Journal of Scientific & Technology Research, (Scopus Indexed Journal, 2020),(ISSN 2277-8616), Volume 9, Issue 04, April 2020, (2613–2617)

·         Dr. Dipanwita Chattopadhyay, Dr. Sourav Gangopadhyay, Dr. Jayeeta Majumder, Susmi Biswas, Arpita Mahanta. Factors Affecting The Intention To Use Social Media As A Source Of Health Information Among College Students Of West Bengal, India, (Scopus coverage years: from 2016 to Present) Boletin de Literatura Oral (BLO) E-ISSN:2173-0695 https://www.scopus.com/sourceid/21100810884 PP.352-369 

·         Susmi Biswas1, Dr Soumendra Nath Bandyopadhyay2. Investigating Style Satisfaction in Online Fashion Apparel Shopping Across Generations using Multigroup Structural Equation Modeling: A Comprehensive Study. (Scopus Index, Q4 Journal). Journal of Information Systems Engineering and Management 2025, 10(7s). e-ISSN: 2468-4376

9.       Patent/ Projects/ Book Chapters (If Any)

Book Chapter :

o   Dr. Sourav Gangopadhyay, Susmi Biswas, Dr. Jayeeta Majumder. “ Tech Evolution in Healthcare: Unravelling AI IoT Adoption Intentions among Gen X and Gen Z healthcare employees through Multigroup Structural Equation Modelling” Application of  Computational Intelligence in Law & Criminology (ACILC),2024.Taurean Publications, ISBN:978-93-95202-80-0.

o   Alok Bhardwaj, Onima Ranjan, Susmi Biswas, Lucky Gupta, Yerrolla Chanti, Meenakshi Sharma. (2024, March). Risk Assessment and Management in Stock Trading using Artificial Intelligence. In 2024 3rd International Conference on Sentiment Analysis and Deep Learning (ICSADL) (pp. 138-145). IEEE. ISBN:979-8-3503-9615-7, https://doi.ieeecomputersociety.org/10.1109/ICSADL61749.2024.00029. 

o   Vikesh Lalit, Yogita Sharma,  Pongkit Ekvitayavetchanukul,  Jayeeta Majumder, Susmi Biswas &  Sourav Gangopadhyay. (2024). Operational Challenges in Modern Business Evolution in Healthcare Technology Startups. In: Kumar, P., Singh, P., Diwakar, M., Garg, D. (eds) Healthcare Industry Assessment: Analyzing Risks, Security, and Reliability. Engineering Cyber-Physical Systems and Critical Infrastructures, vol 11. Springer, Cham. https://doi.org/10.1007/978-3-031-65434-3_13

o   Aryan Aryan (Maharishi Markandeshwar, India), R. Chawngsangpuii (Mizoram University, India), Rahul Prakash (Kalinga University, Raipur, India), and Susmi Biswas (Haldia Institute of Management (MAKAUT), West Bengal, India). Artificial Intelligence in Sustainable Entrepreneurship: Implications for Inclusive Business and Regional Cohesion. Source Title: AI Strategies for Social Entrepreneurship and Sustainable Economic Development. DOI: 10.4018/979-8-3693-6392-8.ch004 

o   Hardeo Kumar Thakur1, Minal Bafna2, Jagendra Singh3, Usikela Naresh4, Susmi Biswas5, Saggurthi Kiran6. Implementing IoT and Deep Learning-Based Educational Systems for Assessing Practical Learning with Cloud Computing Applications. IEEE Conference ID: 62700 13th – 15th Nov. 2024. Proceedings of the 2024 4th International Conference on Technological Advancements in Computational SciencesEducational Systems for Assessing Practical Learning with Cloud Computing Applications. Copyright © IEEE–2024 ISBN: 979-8-3503-8749-0.

        Patent

1.       WASTE SORTING ROBOT

Patent Number: 421346-001

 Date: 27/06/2024

Inventors: 1.Dr. Vivak M. Arya 2. Anithaa V 3.Tamanna Sharma 4.Dr.

Jayeeta Majumder 5.Dr. Sourav Gangopadhyay 6.Susmi Biswas 7.Himanshu Sekhar

Behara 8.Rinnie Mahajan 9.Dr. Vikas Sharma 10.Akash Sharma

Patent Office: The Patent Office , Government Of India

2.       FINANCIALS FORECASTING DEVICE

Patent Number: 424225-001

 Date: 22/07/2024

Inventors: 1.Susmi Biswas 2. Dr. Jayeeta Majumder 3.Dr. Sourav

       Gangopadhyay 4.Peerzada Taoos Ahmad 5.Showkat Ahmad Malik

Patent Office: The Patent Office , Government Of India 

10.   Conference/ Seminar/ Symposium (Any five)

·         Presented book chapter on “ Tech Evolution in Healthcare: Unravelling AI IoT Adoption Intentions among Gen X and Gen Z healthcare employees through Multigroup Structural Equation Modelling” in two day National Conference on “Application of  Computational Intelligence in Law & Criminology (ACILC), organised by the Department of Law, Brainware University, Barasat held on 2^nd and 3^rd March,2024.

·         Presented research paper on Transforming Business Management Practices for increased production through Deep Learning and Cloud Computing integration in the 4th International Conference on Advancement in Electronics & Communication Engineering (Technically sponsored by IEEE) held on 22nd -23rd November 2024 jointly organized by Department of ECE and Department of CSE at Raj Kumar Goel Institute of Technology, Ghaziabad(U.P.), India

·         Presented research paper on Transforming Business Management Practices for increased production through Deep Learning and Cloud Computing integration in Global Al Summit 2024, International Conference on Artificial Intelligence and Emerging organized by School of Computer Science and Engineering and Technology, Bennett University, India from 4th-6th Sep, 2024, Technically Co-Sponsored by IEEE UP Section. We highly appreciate your participation in the conference.

·         Presented research paper on Risk Assessment and Management in Stock Trading using Artificial Intelligence at 5th International Conference on Computer Networks, Big Data and IoT (ICCBI 2023) held during 14-15 December 2023 at CARE College of Engineering. Tamil Nadu, India.

11.   Projects Guided (No. of Students):

                                  i.            Under Graduate: 60

                                ii.            Post Graduate:30

                              iii.            Ph.D Scholar: NA